Privacy Policy

Introduction

Knife Fight Digital Pty Ltd T/A Hyperfocus Creatives (“we”, “us”, “our” and “Hyperfocus Creatives”) respects and upholds the privacy rights of individuals.

We are sensitive to privacy issues and take seriously the ongoing trust placed in us. We have committed to compliance with the Privacy Act 1988 (Cth) (“Privacy Act”), including the Australian Privacy Principles (“APPs”), which detail how personal information may be collected, used, disclosed, stored and destroyed, and how an individual may gain access to or make complaints about the personal information held about them.

This document is our Privacy Policy and describes how we handle your personal information.

Personal information is information or an opinion about an identified individual, or about an individual who is reasonably identifiable.

Collection of Personal Information

We only collect personal information that is necessary for the operation of the Hyperfocus Creatives business activities and associated administration.

The types of personal information we may collect include:

• Your contact details, including your full name, street address, email address and telephone number
• Information you provide when booking a call or enquiring about our services
• Information about your business relevant to the provision of our marketing services

How We Collect and Hold Personal Information

We will, where possible, collect your personal information directly from you. We may collect personal information through our website contact forms, booking requests, telephone calls, emails and other communications.

If you do not provide some or all of the personal information we request, we may be unable to effectively provide our services to you.

Website Usage Information, Cookies and Tracking

Our website uses cookies and third-party tracking tools to understand how visitors interact with our site and to improve our services. These include:

• Google Tag Manager — manages and deploys tracking tags on our website
• Google Analytics 4 — collects anonymised data about website traffic and user behaviour, including pages visited, time on site and referral sources
• Meta Pixel — tracks visitor actions on our website to measure the effectiveness of our advertising on Meta platforms (Facebook and Instagram)

These tools may collect your IP address, browser type, device information, pages visited and actions taken on our website. This information is used by us and our third-party providers in accordance with their respective privacy policies.

You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout and Meta data use at facebook.com/privacy.

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

What We Do With Your Personal Information

We use the personal information we hold about you to:

• Respond to your enquiries and booking requests
• Provide our marketing services to you
• Communicate with you about your account and our services
• Improve our website and service offerings
• Conduct marketing activities with your consent

Situations Where We May Disclose Your Personal Information

We will not disclose your personal information except to our related entities, partners, suppliers and agents used in the ordinary course of our business. This may include for the purposes of providing our services, data analysis, advertising or consultancy services.

We may also disclose your personal information where we are under a legal obligation to do so, or where necessary to protect our rights, property or the safety of our customers or others.

Overseas Disclosure

Some of our third-party service providers (including Google and Meta) may store or process your personal information outside of Australia. We take reasonable steps to ensure these providers handle your information in accordance with applicable privacy laws.

Direct Marketing

With your consent, we may use your personal information to provide you with information about our services. You may opt out at any time by using the unsubscribe facility in any email from us or by contacting us at hello@hyperfocuscreatives.com.au.

Data Security

We store personal information in a controlled and secure environment. Your personal information is only accessible by those who require access to carry out their work on our behalf. We will take all reasonable steps to protect the personal information we hold from misuse, loss and unauthorised access.

If we suspect that a data breach has occurred, we will follow the requirements of the Data Breach Notification scheme under the Privacy Act.

Destruction and De-Identification

We will retain your personal information whilst required for our business functions or any other lawful purpose. We will destroy or de-identify personal information when our legal obligations to retain it have expired and it is no longer needed.

Access to Your Personal Information

You may request access to or correction of the personal information we hold about you by contacting us at hello@hyperfocuscreatives.com.au.

Your Consent

By using our website, you agree to our collection, disclosure, use and storage of your personal information in accordance with this policy.

GDPR – Processing EU Personal Data

This section applies only if you access our services in the EU and your personal data is processed as a result.

When we process your personal information, we will comply with the General Data Protection Regulation (EU) 2016/679 (“GDPR”). We are the data controller of the data you pass to us pursuant to this policy.

Your rights under GDPR include the right to access, rectify, erase or restrict the processing of your personal information, and the right to data portability. To exercise any of these rights, please contact us at hello@hyperfocuscreatives.com.au.

Complaints and Concerns

If you have a complaint or concern about our Privacy Policy or the handling of your personal information, please contact our Privacy Officer at hello@hyperfocuscreatives.com.au.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to This Privacy Policy

We may review and revise this Privacy Policy from time to time. An updated version will be posted on our website.

Contact Details

Knife Fight Digital Pty Ltd T/A Hyperfocus Creatives
108A Royal Parade, Reservoir VIC 3073, Australia
ABN 82 687 985 223
Email: hello@hyperfocuscreatives.com.au
Website: hyperfocuscreatives.com.au